Apples and Pairs (Of Policies)
I havn’t posted much in a while. Mainly because once I type a rant, I kind of lose myself. I’ve got another article in draft. Maybe that will be finished this week…
First off, let me say this: I’m not an Apple fanboy, but I do like their products. I have an iMac G4 and an iPod Touch 2G. And, as I’m sure a lot of us do, would like an iPad/iPhone 4/iWhatever. However, this is part of my problem with Apple. Apple have this thing going, which even some experts don’t understand. It’s this sort of wave of hype that goes over people when an announcement is made and no other company manages it quite like Apple. Steve Jobs will appear on stage and basically say “What we made 6 months ago is most uncool thing to possibly own. Forget the fact that last time we said the last product was a revolution, or that the last thing was the most exciting thing we’ve ever done. This thing, out does everything ever in the world, again.” Despite the fact that you just wasted about £400 on phone which is still perfectly fine, and does what it’s supposed to do, you will go out and buy the slightly faster version. You thought the phone you just had was perfectly acceptable but along comes Mr Jobs to tell you that it’s not. Nothing ever will be. Then, there are the people who keep waiting for the next version. These people are worse then the normal people, because they basically wait for Steve to tell them what they have is inadequate.
This is my next issue with Apple:
Recently, out of curiosity and the ability to say I had done it, I jailbroke my iPod using JailbreakMe. Apple (and possibly Microsoft, I’m not sure, but who cares, it’s just Microsoft) is the only company that locks down their iOS products. You can only get approved stuff and everything else is either extremely hard to put on or is illegal (Of course, the US has declared jailbreaking perfectly legal. However, other countries’ governments probably don’t give a damn). No other phone considers installing a theme illegal. In fact, some phones actively encourage some extent of modding. Plus, Android phones let anyone develop apps for it, not just approved ones. Steve has said things like “We don’t want porn on our platform” as excuses for not putting certain apps in the Store. Isn’t that what a browser’s for? Apple, why not go the whole mile and restrict Internet usage? Only approved websites can be viewed? Or even restrict looking at Stocks, so people can only look at approved companies? We paid £500 for our own device which we can’t even do everything we want with!
To summarize, what have we learnt? That Apple does things that no other company does, but manages to get away with selling ridiculously high-priced devices because it know people will buy them regardless of the price. Desirability > Functionality. Now, I really need an iPad…